M&A(Mergers and Acquisitions)란 기업의 합병. 매수를 의미한다. 그러나, M&A라는 용어는 학문적으로나 법적으로 엄밀하게 개념이 정립된 용어는 아니다. 다만 실무적 차원에서 편의에 따라 사용되고 있는 용어이다. 따라서 우리나라의 경우 기업인수.합병, 기업합병.인수, 기업합병.매수, 기업매수.합병 등으로
part Ⅰ 제휴
Ⅰ. 서 론
세계화 시대에 기술, 자본 등이 아직 선진국수준에 미치지 못하고 있는 국내기업들이 선택할 수 있는 대안은 국내 및 외국의 선진업체들과의 전략적 제휴이다. 전략적 제휴는 기업간 협력 형태의 하나로 기업들의 경쟁 우위 요소를 바탕으로 하여 전략적으로 상호 협력 관계를
소액주주(少額株主)․소수주주(小數株主)
2000년 12월 29일 개정된 소득세법에서는 기업이 발행한 주식총액 또는 출자총액의 1%에 해당하는 금액과 3억원 미만의 금액 중 적은 쪽에 해당하는 주식을 가진 사람을 소액주주라 하고 있다. 다만 은행법에 의한 금융기관의 경우에는 발행주식총액 또는 출
Repurchase intention.
[ Number 1 company in KNPS ]
CROWN ranked 1st place in KNPS (Korean Net Promoter Score) for the Biscuit part in 2008. KNPS index the customer’s intention to recommend the company’s product to others. This result was generated from CROWN’s basic business concepts like satisfaction management and ‘Food is the origin for the life’
Major Product
The impact of selected customer characteristics and response time on
e -complaint satisfaction and return intent
Hospitality Management 22 (2003)
Hotel Service Marketing
목 차
1. Introduction
1.1. Technology enthusiasm and service recovery
1.2. Speed of response
2. Methodology
2.1. Sample
2.2. Survey instrument
3. Results
3.1. Problem type and speed of response
3.2. Hypothesis testing
3.3. Cu
repurchase rate.
Repurchase rate of consumers of first purchase after December
has decreased much.
Customarily in ramen industry, marketers consider the
‘repurchase cycle’ of ramen product as 3~4 months.
(White Ramen were released in the beginning of August)
Our statistical calculation based on survey also appeared as
had turned
the corner and was about to return to
the level of growth and profitability
seen in the 1980s and ‘90s
▪ Confounding question about the stock
buyback
Value-oriented investors’ are increased
High-percentage of long-term retirement
They want dividend
Trust-Building : the directors declared their intention to continue the annual payout later in 2005
Consumer trust affects intention/actual transaction by affecting usefulness, ease of use, and perceived risk
The level of risk a consumer believes exists
regarding the purchase of a specific product
from a specific retailer, whether or not
that belief is factually correct.
by Richard A. Ashley, University of Connecticut
Overall Perceived Risk
- Associated with the
Product catego
card are marketing stimuli for promoting the repurchasing. It is useful for some people who are interested in discounting or saving. The people who purchase the products with discount card or point card, they have a few advantages such as buying at the discount rate and saving the points that they can use the points just as cash. Also, seller gains more profit if more consumers repurchase goods.
repurchase the brand (high customer royalty) and prefer tampons over sanitary napkins. Customers of Tempo as well as tampon products mostly live in urban areas, and women with abroad experiences tend to use tampons more. Moreover, sanitary product market is growing fast since menarche is getting earlier, while the age a woman experiences menopause is stable – Fifty to Fifty-five.
Compared